A domain names are used to identify resources on the internet.

From a business perspective, it is part of your virtual presence. O domain name can be used to make your e-mail address, a address to your webpage, or even to point to another machine or other resource.

Why does a domain name matter?

For humans, it pass a more professional appearance to your website and e-mail. You don’t go to work or a job interview on your pajamas, would you? You dress nicely to make a good impression. So why not care for your appearance on the digital world too?

Let’s compare two pseudo website addresses:

  1. www.mybusinessname.com
  2. www.123mail.com/mybusinessname

We can also assume the e-mail address would something close to:

  1. [email protected]
  2. [email protected]

I think it is safe to say that, in both cases, the option number 1 not only gives a more professional appearance to the business, but also show more credibility as the business show signs of being better structured.

As an exercise example. What of those two business below would you pick when browsing through a list of addresses?

Lawyer e-mail address:

  1. [email protected]
  2. [email protected]***mail.com

Restaurant website address:

  1. https://www.bonappetit.com/
  2. https://www.***sites.com/bonappetit/

Wedding photographer website address:

  1. https://adelaide.wedding.photography/
  2. https://www.***blog.com/adelaide.wedding.photography/

What would you pick to look first? Options 1 or 2?